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Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
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Citation

Warren and Willmott (1984a, June 15). The use of new technology to help the consumer. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-use-of-new-technology-to-help-the-consumer